Leaflet distribution is one of the
many promotional techniques that businesses use as a part of their campaign.
Despite the common perception that says otherwise, distributing flyers have
worked wonders for almost all the companies.
Leaflet distribution is a very well-known
part of advertising of
new products or services that any particular company is looking to introduce.
But does this advertisement technique actually work? Or is the common
perception true to the core?
Here are few statistics that would prove
that leaflet distribution actually works, big time.
Myth
vs Reality of leaflet distribution
Myth: Leaflet distribution is the most inferior form
of advertisement and does not yield good results.
Reality: 42% of the owners of businesses say that leaflet
distribution is a very vital part of their promotion campaigns.
Myth: Direct mail is better than door drop leaflet
distribution as they are directly addressed.
Reality: The response rate for door drop is higher than
that of direct mail. Businesses get back around 16% response from direct mail
while door drops yield around 18% response.
Myth: Door drop technique is not very profitable for
businesses as a part of their promotion campaigns.
Reality: The response rates and leads generation go
higher in a span of 12 months with door drop advertisement.
What
leaflet distribution is capable of doing?
Leaflet distribution has the potential to
take the business forward with excellent promotional results. In fact, it is
almost a given fact that most youngsters, between the age of 18-25, are likely
to respond to door drops more than other age groups. And since the businesses
can capture prospective customers in the young-adult age group, the future
prospects are always bright.
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